Presentation

Editorial

Published since 1972, EM - ELETRICIDADE MODERNA is Brazil’s leading magazine on electrical systems for buildings, industries and energy supply. EM has proved invaluable for keeping readers updated with practical information on applied engineering, electrical equipments, products and services, as well as technical standards and cutting edge technology.

Editorial cooperation agreements:

    de – das elektrohandwerk - Hüthig GmbH, Heidelberg, DE;
    ep – der elektropraktiker - Huss Medien, Berlim, DE;
    IKZ Energy - Strobel Verlag, Arnsberg, DE;
    LICHT - Pflaum Verlag, München, DE

Editorial profile

  • Electrical installations
  • Centralized and distributed power generation
  • Power transmission and distribution
  • Motors
  • Drivers and motors control
  • Lighting
  • Power conditioning
  • Power quality
  • Protection against lighting
  • Power management
  • Electrical system automation
  • Building and home automation
  • Instruments and test equipments
  • Material&components for the electrical and electronics
  • Renewable power sources
  • Smart grids
Frequency: 6 issues/year
Circulation: 12,000 copies

Profile

base: 2024 - average

Companies profile
Industries ingeneral 1.893
Power generation*, transmission, distribution and trading 1.201
Consulting, engineering, electrical contracting and construction 3.053
Electrical supply wholesalers and retailers 1.478
Governmental, institutional, educational and research organizations 920
Commerce and services 930
Manufacturers 1.599
TOTAL 11.074
Readership
President, owner, director 4.810
Manager 2.707
Supervisor, team leader, coordinator 1.243
Engineer, technician 2.453
Consultant, advisor, designer 175
Professor, researcher 151
Others 141
TOTAL 11.680
*Power generation includes: hydro power, thermo power, small hydros, wind farms, PV plants, etc.

Geographic breakdown - Brasil
NORTH:314 NORTHEAST:1.110 MIDDLE WEST:595 SOUTHEAST:6.549 SOUTH:2.506

2025

January / February

Special: “2025 Quality Award” -The out standing brands of electrical installation products

Buyers’ Guides:
  • Medium voltage circuit-braker
  • Stationary batterieplugrs
March / April
Buyers’ Guides:
  • Low voltage switchgear
  • Industrial plugs and sockets
  • Medium voltage cables
May / June
Buyers’ Guides:
  • Medium voltage switchgear
  • Distribuition surge arresters
Circulation:
  • XXV SENDI - Electrical Energy Distribution National Seminar (Belo Horizonte-MG, May, 27-30)
July / August

Special: Eletrotec/EM Power/Intersolar South America/EES (São Paulo-SP, August 26-28)

Buyers’ Guides:
  • Supervisor isolation device
  • Swtichgears temperature monitoring – products and systems
  • Hydraulic pliers
Circulation:
  • FIEE – Intternational Trade Fair for Electric, Eletronic. Energy, Automation and Connectivity (São Paulo-SP, September, 9-12)
September / October
Buyers’ Guides:
  • Directory of electrical supplies wholesalers and retailers
  • Electrical insulation materials
  • Power transformers and special transformers
Circulation:
  • XXVIII SNPTEE – National Seminar on Electric Energy Production and Transmission (Recife-PE, October, 19-22)
November / December

Special: Products of the Year - A ranking of electric supplies brands based on sales

Buyers’ Guides:
  • Directory of engineering and technical services companies
  • Arc-fault detection devices
  • Directional drills for underground installations

Printed ads – sizes and prices per issue (US$):

SIZE4 COLOURS
13.190,00
2/32.551,00
1/22.081,00
1/31.528,00
1/41.112,00
1/6794,00
Closing date – insertion orders:
5th day of the fi rst cover month
Closing date – ad file
10th day of the first cover month
Material: Digital file:
resolution: 300 dpi or higher colour: CMYK format: TIFF/JPEG/EPS
Circulation:
2nd fortnight of the cover month
  1. Cover pages an prefered positions: addition of 20% on the rates of 1 full page
  2. Frequency discount: 2 to 3 inserts = 10%; 4 to 6 = 15%
  3. Payment: 15 days after date invoice

SIZE (cm)

1 2/3 (ver.) 1/2 (hor.) 1/3 (hor.) 1/3 (ver.) 1/4 1/6
Without bleeding: 12,0 x 25,0 18,0 x 12,0 8,5 x 25,0 18,0 x 8,5 6,0 x 25,0
Bleed: 21,0 x 28,0 13,0 x 28,0 21,0 x 13,0 9,5 x 28,0 21,0 x 9,5 6,7 x 28,0 8,5 x 12,0 6,0 x 12,0 - -