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| PROFILE – base: december 2011 |
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READERSHIP
| Corporate executives |
4,728 |
| Managers |
7,935 |
| Engineers, technicians |
1,690 |
| Researchers, others |
647 |
| TOTAL |
15,000 |
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INDUSTRIAL BRANCHES
| Job Shop |
4,547 |
| Tool and Die |
2,261 |
| Accessories, components and tools for machine tools |
1,225 |
| Automotive and autoparts |
1,134 |
| Iron, steel and non-ferrous material distributors and dealers |
433 |
| House appliances |
119 |
| Schools |
483 |
| Medical, odontological and hospital equipment |
143 |
| Hydraulics and pneumatics |
874 |
| Electrical, electronic and communication equipment |
278 |
| Agricultural implements and machinery |
797 |
| Metallurgy (foundry, forging, siderurgy) |
869 |
| Material handling equipment manufacturers |
204 |
| TOTAL |
13,367 |
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GEOGRAPHYCAL BREAKDOWN – BRAZIL
| North |
111 |
| Northeast |
340 |
| Middle West |
10,949 |
| Southeast |
3,402 |
| South |
198 |
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